Matthew Trent Jewelry is a family run, high-end jewelry store that has operated in Dallas since 1988. They were in need of a brand refresh that modernized the brand while still maintaining the timeless feeling of Matthew Trent.

It was important to them to keep the main typeface and general diamond icon shape as these elements have been baked into the brand for 35 years. I was able to contribute the refresh of the MT icon by incorporating the diamond shape and initials that are core to their brand, while layering in the graphic element of diamond facets for a playful take on a classic.

I also led the creative direction of their Spring/Summer and Fall/Winter lifestyle shoots for Foxfield Agency, and designed social media graphics and weekly emails for events and general marketing.